UX [ user experience ]
noun: user experience; plural noun: user experiences
noun: user experience; plural noun: user experiences 1. the overall experience of a person using a product such as a website or computer application, esp. in terms of how easy or pleasing it is to use.
UX (User Experience) signifies all of the elements and factors related to the users interaction with a particular environment, or device. UX is really the key place that generates a positive or negative response, based on the accessibility, functions, and the on-the-whole interactivity the product employs.
We believe that when users visit a site, they should be able to do more than read static content. Part of keeping users on a page is keeping them interested. The best way to cultivate this is to make your site memorable by allowing the elements to respond to the users, as they interact with your web site or application.
"EVEN SOMETHING AS SMALL AS A BUTTON SHOULD NOT GO OVERLOOKED, IT IS THE VERY INTERACTIVITY OF THOSE SMALL ELEMENTS THAT WILL KEEP USERS INTERESTED AND ON YOUR SITE."
We have extense experience in Information Architecture, making userflows and storyboards almost as much as we drink coffee, and we drink a lot of coffee. We know how important it is for anyone intereacting with a site to have a clear idea of what they are doing and where they are going, our purpose is to make complex scenarios extremely easy for even non-tech savvy individuals.